For a very long time, Pakistan’s citizens were dependent on an ancient and poorly operated telecom system. Installation and mending of landlines was a upsetting experience with irritated people making numerous trips to the complaint centers before any problem could be effectively terminated. Poor technical support, elevated countrywide and international calling charges and mismanagement all made Pakistan Telecom one of the most detested utilities in Pakistan. But all that soon to be forgotten with the deregulation of the communication sector in Pakistan towards early two thousand and one.
The step, which was meant to assist mostly the customers and small businesses in Pakistan, paid off past any hopes. The huge population of somewhere near a hundred and fifty million Pakistanis was a key incentive for mobile and cellular companies all over the globe and in spite of licenses being given to a considerable number of notable international corporations, the pie was big enough for all to take pleasure in and reap profits.
Cellular call charges fell briskly as the competition amplified and services like incoming calls, which were in the past charged heftily, soon became free. Other services like text or SMS messages became exceedingly reasonably charged and turned into a contemporary and highly frequent type of contact. Teenagers and youngsters just could not get their fill. To further catch the attention of a younger consumer base, special low charges were introduced for late night calls with extra cuts available for a chosen number on the same net. Internet surfing capabilities on cellular phones and picture messaging were also launched.
At nearly the same time, cellular phone equipment improved rapidly, allowing mobile phone users to carry compact, more manageable phones that were fairly low-cost. Foreign phones like LG, Blackberry, Apples iPhone, Nokia, Sony Ericsson and Samsung were all conveniently available and there was a cellular phone to match any and every customers requirements and resources. Chains of cellular phone merchants were opened up all over the nation with the most recent styles obtainable a short time after their international introduction. Chinese and resold stolen phones were also widespread at substantially lower prices with complete plazas accommodating these types of phones. Folks, who had not subscribed to a land line in their generation, now had access to inexpensive and high quality cellular phone communication.
Cellular businesses offered subscribers with a substantial number of pricing selections and packages. Several companies gave a pre-paid and post-paid billing selection, with a number of well-situated locations to pay for bills or acquire credit. Scratch cards were well circulated and were purchasable in nearly all retails super markets, huge and small. Small service providers like carpenters and electricians, who were now carrying cellular phones, could be communicated with anywhere and saw their sales build up substantially. Very rapidly a cellular phone became an important part of everybody’s life. It was deemed as a easy and an vital way to communicate in case of emergencies.
The mobile phone telecommunication sector soon raced ahead of the usual cable based fixed lines in terms of subscription and share. So rapid was the expansion that Pakistan was at one time the fastest growing telecommunication business amongst all countries in the world. Competition between the major companies forced not only mobile phone communication prices to remain low but also astronomically improved the services provided by Pakistan Telecommunications.
The people were not the lone beneficiaries of the telecommunication growth in Pakistan. The sales to the government from this sector grew significantly as well. Cellular communication providers are spreading into interrelated technologies, such as wireless high speed internet, as well. This means supplementary sales for these businesses and improved prices and service reliability for the communicators. With new and used PCs becoming plentiful and easy on the pocket, it appears as if the subsequent technological revolution in Pakistan is coming real soon.
Hearing >> Reading >> Texting
Image by Armando G Alonso ✈︎
Hyperconnected people in Wien.