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Nokia’s Rise In The Mobile Industry

Nokia’s origins, astonishing as it may sound, lie in the paper, cable and rubber industries. A Finnish Engineer by the name of Fredrik Idestam started a paper mill near the river Nokianvirta, in southern Finland and soon discovered success with the rising requirement for paper all through the industrial revolution. Soon after, Finnish Rubber Works was set up in the same area, choosing Nokia as a brand name for many of its rubber products including footwear and tires. It invested sensibly and purchased majority shares in Finnish Cable Works, a firm set up in the early twentieth century, which discovered success in the post World War II period due to a rising requirement for telephone and electric cable.

The real start of Nokia’s mobile business can be traced to 1960 when Finnish Cable Works formed its first electronics branch, whose first goal was to promote and run computers. Soon after, Finnish Cable Works and Finnish Rubber Works joined to create the Nokia Group. At this time the electronics division contributed less than five percent of total revenues and it was not until the eighties that Nokia’s mobile venture really began to rise.

The era of mobile phones began in 1981 when the original international cellular network, Nordic Mobile Telephone (NMT), was created and Europe had by then deregulated its telecommunication industry. Morbia Oy, a joint venture between Nokia and a major Finnish television producer, launched its first portable phone, the Morbia Talkman, followed by the Morbia Cityman, the principal hand held phone that could be used on the Nordic network. By the end of the 1980s Nokia was well positioned to manage the world in mobile communication.

The initial part of the 1990s witnessed the birth of the Global System for Mobile Communication or GSM and Nokia was used to make the first GSM call yet. It was at this time that Nokia’s main leadership decided to intentionally concentrate mainly on telecommunication and disassemble its other extraneous divisions. The period was a significant one for Nokia with crucial occasions such as the debut of its first GSM phone, the debut of the famous Nokia Tune and Snake game and the debut of the world’s first Wireless Application Protocol (WAP) phone equipped to browse the internet. But most significantly, Nokia was now the comprehensive leader in the mobile phone business having effectively introduced several well renowned models.

Nokia sustained its lead in the twenty first century with the debut of its principal 3G phone in 2002. 3G services permitted mobile users to acquire more innovative services including wireless internet and video calls. Gaming and multimedia had also become a huge industry and Nokia included multiplayer gaming options in its more innovative phones like the N-Gage, while the well-liked N series serviced the wide range of video and audio requirements of its devoted consumers. By 2005 Nokia had sold above one billion phones almost half the number of global cellular subscriptions of two billion.

Now Nokia is well-known as the one of the most valued makes worldwide with thriving businesses in mobile phones, wireless data services, multimedia terminals and telecommunication networks. It has unceasingly brought in contemporary services like the Ovi, a website which lets users to download helpful Nokia applications and save and move digital data, through the years to improve the consumer experience. No wonder thousands of Nokia consumers across the planet look at it not just as a mobile phone, but a way of life.

Nokia has and permanently will be Oliver’s most admired mobile phone.

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Image by Albany Associates

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