Boost your small business with Mobile Marketing techniques

Over the past few years, mobile has taken its role as the massive device taking the entire world into its control. It is considered as the preeminent medium to advertise and promote any kind of business. Mobile marketing enables organizations to interact and communicate with their customers by means of a mobile device or network. Mobile marketing technique is expected to reach dominant levels faster than any other medium. Now-a-days the most preferred way of communication is mobile communication. It is estimated averagely that around 4 billion text messages are send and received daily. Mobile marketing via text messaging generally includes permission based or opt-in approaches.

You may now think, whether this mobile marketing approach could workout for a small business. A small business is a privately owned business with less number of employees, which thereby serves you with a relatively low income. It might be a bakery, hairdresser, beauty parlor, restaurant or anything similar to these. If you own a small business, then there is nothing for you to concern about bringing mobile marketing medium to your business. Now-a-days even a common man owns a mobile and by means of mobile marketing you can enhance any kind of business. To begin with, make a deal with companies or organizations that have experience and powers in mobile world. Get hold of persons who have influence with mobile companies. You can also go through several online sites that give a vast idea on the different mobile agencies and the rates they fix for each means of marketing. The rates may depend on whether the mobile marketing is via SMS, MMS, Bluetooth, infrared or any other approach. You could select the one that suits your business.

In case if you own a small business say a restaurant, then initially create a website for your business, saying the features and services that your restaurant provides. For creating a website you no need to afford a single buck, since there several softwares are available for this purpose. With this, search engines like Google would take care of the job. They enhance your business by displaying your site at their result pages and thereby serve you with significant number of users. Since most of the people use mobile internet, it is easy for them to gain knowledge about your small business. Google Maps is typically meant to provide info about the business in a particular area. It is preferable to create a mobile friendly site.

The next way to promote your small business is by means of mobile advertising networks. By allowing ad placements, your small business could get a wide exposure. Several social media platforms like twitter and Facebook are allowed free access via mobiles. There are a lot of people accessing these pages through mobile. Hence on creating your own accounts in these social media sites, people in your area would get to know about your services and products.

The author of this article has expertise in mobile marketing software. The articles on text message marketing reveals the author’s knowledge on the same. The author has written many articles on mobile marketing techniques as well.

Egypt: Timeline of Communication Shutdown during the Revolution مصر: رسم توضيحي لقطع خدمات الاتصالات في الثورة
Mobile Communication
Image by RamyRaoof
About: diagram to illustrate sequence of communications shutdown Egyptians went through from 25 January to 06 February 2011. Times mentioned are according to Egypt local time. Numbers in the diagram are approximate. Diagram gets updated with info when possible. (last update October 2011)

Official Numbers, Jan 2011: Internet Users 23.51 Million – Mobile Subscribers 71.45 Million.

Reports, Jan 2011: Facebook Users 4,634,600 (7.6% of population).
Reports, Jan-March 2011: avg. Twitter Users: 131,204 (0,15% of population).

هذ الرسم يوضح تتابع قطع خدمات الاتصالات التي مر بها المصريين في الفترة ما بين 25 يناير إلي 6 فبراير 2011. المواقيت المذكورة وفقا لتوقيت القاهرة والأرقام المذكورة تقريبية. يتم تحديث الرسم عند الوصول لمعلومات أدق أو جديدة. اخر تحديث: أكتوبر 2011

By: Ramy Raoof

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Business as Usual: Communication on the Move

In today’s business world, staying in touch with important stakeholders no matter where in the world you are can mean the difference between retaining or losing a client, receiving or missing an order or could quite simply, mark the distinction between great and not so great customer service.

The easier it is for customers to contact you the better for your business. Instant communication between customers and colleagues is essential for any business; especially if you want to set yourself apart from competitors and stay ahead of the game.

In days gone by a mobile phone with simple voice communication would have sufficed but times are changing. Access to email, the capability to view attachments and documents, and the ability to share and manage diaries online are all key functions that business executives across the globe now deem essential.

Accessing and sending emails when on the move allows you to keep up-to-date with daily business and allows you to maintain constant communication with those who matter most. Internet access places the World Wide Web at your fingertips, whilst having the ability to view and update shared office diaries, contacts and appointments means you can make the most of your time on the road and need never miss a business meeting again.

Therefore, being able to view email attachments and other documents from a hand-held device allows you the flexibility to conduct business wherever you are. The days where most of your business takes place within an office are gone and with a helping hand from technology you can go about your daily duties regardless of your location.

If you like the idea of business on the go then you will be pleased to hear that all these functions are achievable thanks to modern day gadgets such as the BlackBerry. You can choose from a range of devices that allow you to talk, email and browse the web whilst on the go. In addition, you can even synchronise your BlackBerry with your office computer in order to gain remote access to your favourite applications. The idea of having the office in your pocket suddenly becomes more realistic as the capabilities of BlackBerry services and functionality are revealed.

What’s more, BlackBerry devices and internet services support a whole host of popular applications such as Google talk, MSN Messenger and Yahoo Messenger, meaning you can hold real-time conversations over the internet. Access to the internet also means you can stay updated about what’s happening in the world around you; watch a news clip while catching the train to work and keep abreast of the matters that affect your business.

In fact, as you can read, reply, forward and create mail exactly as you would when you’re in the office, productivity is increased even when you’re away from your desk. Therefore, it is possible to perform your every day working duties, whilst on the move.

Paul McIndoe writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

Mobile Communication
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Street photography, Tehran


Use Booming Business Mobile Phones Technology

Mobile phones are no longer remained as a portable device to make or receive calls. It would be wrong if we say that the business of mobile phone technology has been changed from a broad aspect of the need for a computer . Business mobile can do everything through a web service excellence, which is now subject to these phones. Website gave wings to the use of business phones that everyone seems to take advantage of them.

Mobile phone technology

Mobile telecommunications
Global System for Mobile Communication
CDMA system
Universal Mobile Telecommunications System
Private mobile radio

3rd generation technology

3G technology to increase mobile phones. It may help to download data at speeds of up to 384 kbps. Now a days it is most commonly used for video conferencing and broadcasting . Compared to 2G and 2.5G is increased throughput and can handle many other applications.

Business mobile phones technologijalengvata

Mobile technology has given a new pavement users. Company not only built through the net access , but also grow with your grace. Service providers need to expand their services to provide various simple mobile phone. With many technological invention is leidžiavartotojui use the phone carefully . In addition to built-in features of the phone , the service provider plays an important role in the recruitment of the installation of mobile phone use . GPRS (General Packet Radio System) and IVRS (Interactive Voice Response System) services provide access to the Internet world. This service helps to shop online and you can even make electronic payments that are quick and easy. This unique feature has to talk to working people and freed them from their non- payment hassles.

Many business phones come with amazing in-built features. Some have a strong memory, some have great power points and some of the GPS navigation system. In addition to familiar features a number of companies also focus on business people and at the same manufacturing facility. In addition, group communication and video conferencing some important features , as well as infixed . Business mobile phone technology influence can be seen as one of the company started the business phone with a built-in projector beam. It leidžiavartotojui make a presentation on your phone just in Beamer fixed on one side of the phone.

It does not seem to experiment and develop new methods for business mobile phones stop. These new features are constantly adding new developments in the business arena . Online businesses are becoming developed and quickly with a fast communication. One can work for your business, even sitting in the office.

All the major mobile manufacturer offering contract phone deals. These include LG, Nokia , Samsung and many more. O2, Orange, Vodafone and Talk Talk, the main service providers are offering contract deals . Obligation with a particular service provider yradidžiausias drawback with such proposals. Contract period is also not small. However, these packages preferred by users because of expensive gifts that come along with them. This is a LCD TV , laptops , gaming portals and much more free . Free talk time , messages and cheap calls abroad there are several other advantages of these packages.

Two types of cashback offers available with contract mobile phones. First yraišpirkimo , kuriojevartotojas should provide invoices and vouchers to retailers. Most of the users forget to give the bills and losing their cashbacks . The second type of cashback offer cashback yraautomatinis where the user gets the money without accounts. Cashback is given to retailers, rather than service providers.

Pay as you go mobile phones require the users to pay before using the service. The service provider can not be changed with this plan . Telephone gets blocked jeivartotojas trying to insert a different SIM card. Only the service provider can unlock the phone when it is locked. User assume the same service provider , koltelefonas is idle. All mobile manufacturers sell their phones under the plan. Most of the phones you can buy a pay as you go plans. Users are attracted towards this plan because of the low price and attractive gifts . Expensive gifts such as TVs and laptops , etc. We also offer this package .

All the major mobile manufacturer offering contract phone deals. These include LG, Nokia , Samsung and many more. O2, Orange, Vodafone and Talk Talk, the main service providers are offering contract deals . Obligation with a particular service provider yradidžiausias drawback with such proposals.

Check out the latest Nokia Lumia 820 mobiles price on our site gadgetdekho.

Tu Voz Mobile Stories in the Community
Mobile Communication
Image by MACSD
Tu Voz Mobile Stories in the Community. Vallarta Market in National City, August 2, 2014.

Tu Voz Mobile Stories, presented by Cox Communications.



Rent Or Buy Business Mobile Solutions?

Business needs change rapidly, including your telephony requirements. For new businesses, a long term mobile phone contract can be expensive. The immediate question (apart from how much money you have to spend on business mobile phones) is while it may be adequate for your needs right now, what about six months down the line? Are your phones future proofed and does it give you everything you need?

Short term contracts – the alternative to buying

Communication is the key to running a successful business, so only the best will do. Your workforce needs to be contactable and Intercity can provide you with a rental solution based on your requirements.

If you are not sure which solution would be best for you and your business, a short term trial of a mobile solution might be better, meaning you can try the service before you buy.

You may also need a short term mobile broadband or telephony due to an upcoming event. This can include mobile communication for temporary staff hired for an event or connectivity required whilst on site. With a short term contract you can minimise the downtime in communication and be scaleable depending on the current circumstances.

Rental of a mobile broadband device can add real value to event planners as venue WiFi costs can sometimes be an expensive add-on. By considering mobile broadband on a short term contract can significantly reduce costs without reducing the quality of service.

Short-term rental gives you a much wider range of options that can be changed and adapted as your business grows. For a fixed monthly fee, your phone rental package could include:

* Multiple products – mobile phones, USB dongles, MiFi and more
* New telephone system installation in your business means no mobile phones for a short time
* Comprehensive tariffs
* Immediate availability on all equipment
* Same day collection or delivery next day

Budgeting for growth

The main objective to business mobile phone rental as opposed to buying is to ensure that you cut costs, not quality. Short-term rental gives you all the benefits of contract without the long-term costs or commitment. With a good provider you can regularly update your hardware, ensuring that your communications are right up to date with the rest of the business community.

With such a flexible business environment dictating how we communicate, it pays to have flexible communications. By renting, you’re maintaining that flexibility, allowing your business mobiles to grow and adapt with your needs and still keeping the costs down. Future proof your business by considering mobile hire rather than buying.

For interviews, images or comments contact:
Chris Bourne
Online Manager

*Intercity has been at the forefront of mobile telephony since its launch in 1985 and continues to be at the cutting edge of this technology, with an ambition to provide innovative solutions offering joined-up, unified communications for businesses. As a dynamic forward thinking company we have diversified in order to strengthen and compliment our existing portfolio of products and services.

Chris Bourne – Intercity is a leading independent service provider in the business communications market, offering communication solutions including short term phone rental solutions without long term costs.

Mobile Communication
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Mobile Media can Help a Small Business Grow

Mobile communication media can help a small business become successful. It can effectively create a metamorphosis and change a business’s name from obscurity into one that is a household word. This communication strategy combines the best of the advertising with the most effective communication device of the century, the cell phone. It includes superior business communication and should be regarded as a supplementary or adjunct system to augment the regular Internet capacity. It has the ability to provide access to a small business’s website. Consequently, the small business using a mobile communication system should develop a “parallel website.”

The mobile web server should be designed to determine the type of system that it is connecting, a mobile device or a desktop. Secondly, business owners or principals must be cognizant of the system’s “custom applications” and consequential limitations. However, this is especially important during the developmental stage.

The principles or design techniques utilised in ordinarily used web sites must be customised, minimised, and adopted to be consistent with the mobile media system being utilised for this experience. For example, it is best to select a mobile device that is the same brand as the one being used by most business clientele and customers.

Mobile communication media is cost effective and a sagacious investment. Prospective consumers typically limit their search two words. For example, when the consumer enters “towing service” in a “click and call” protocol, towing services advertisements will be displayed. If the company is “AAAA towing,” that company’s information will be among the first advertisements displayed. For about a few pound per call, the consumer is connected. The company will typically earn two hundred pounds from a relatively cheap advertising investment.

It is recommended that small businesses utilizing mobile media advertising poll their customers to determine whether they use the services when they are stationary or “on the move,” which will help the owner decide what information should be provided. It may be necessary, expeditious, and beneficial to set up several “fan pages” in order to customise the information.

Mobile devices such as smart phones and similar communication devices enable small businesses to communicate with customers with ease, efficiency, effectiveness, or efficacy. For example, a video message, voice message, or blanket e-mail is by far the most effective and the least expensive method to communicate regarding a special event, such as a “one day sale,” free gift promotion, or a substantial discount offered on an electronic coupon. It can positively influence product demand, event participation, increase the profit margin, and help to “build business brands.”

Sam is a graduate from the University of London, where she studied business and marketing. With a passion for carrying out charity work abroad and in the UK, Sam is now embarking on a career in mobile media marketing at http://www.fetchmedia.co.uk

For more information on marketing and advertising on a mobile platform, please visit Fetch Media who provide tailored mobile media solutions and are one of the largest buyers of mobile media.

Tu Voz Mobile Stories in the Community
Mobile Communication
Image by MACSD
Tu Voz Mobile Stories in the Community. Vallarta Market in National City, August 2, 2014.

Tu Voz Mobile Stories, presented by Cox Communications.



Basic graphical video to show how the communication system of mobile towers work to connect one mobile to the other mobile.
Same Video with changed background audio is available on – https://youtu.be/zLL6vQoBr48
For abbreviations, you may refer- http://www.telecomabc.com/
*Correction – MSC are Mobile Switching Centre

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